- Creating things (parent page)
- Wed 2025-09-10
- See also What could the Alexnaissance look like? from 25th Aug 2025
- I emailed Sasha on Saturday (itās Wednesday now)
- Basically saying āI think Iām a good writer, but I think I could get much smarter about it, what doā
- He replied today saying that he doesnāt really do writing coaching any more but that if I have any specific questions
1. What do I want from Sasha?
What Iām really looking for is like⦠high-level holistic creative advice
- (And I might be able to solve this myself, I think even just writing this up has helped a lot!)
- I want to make youtube videos + substack posts + songs
- I want to make a living from this - even if only scraping by
- I had a good slowly growing youtube presence during the 3 months I made videos (0-440 subscribers)
- Iām kind of stuck in lowbie hell on twitter (and substack) and Iām not sure what to do differently
I might be able to solve it myself
- I think Iāll be able to look at what Sasha does, then look at what I do, and connect the dots, lol
- Like, there will be low-hanging fruit here.
- Could be that he reads this, is like āyep, try doing that stuff for 3 monthsā, and then I check in again in a monthā¦
Dream ā he checks out some of my stuff and gives bespoke advice
- āSasha checks out Alexās web presence and gives opinionated adviceā
- But even just to skim some stuff would be super useful too
- āYeah the main problems with your substack presence are x y and zā
- āYeah this substack post was solid but if you did x y and z then it'd be way betterā
- āYeah the main problems with your twitter presence are x y and zā
- āYeah the main problems with your youtube presenceā¦ā? Have a sense that this is less important, I already have a good idea of this, and the hardest part (ābe comfortable and likeable on cameraā) is already solved
Setting the stage - where Iām at
- Sasha has 25,000 substack followers, I have 64
- Sasha has 38,000 twitter followers, I have 236
- (I used to have ~750 until my old account got suspended because they thought I was a bot)
- I have 414 youtube subscribers
- Was steadily growing in the 3 months I made videos, then had an 8 month hiatus
- I made youtube videos for 3 months, Nov 2024 -Jan 2025
- Youtube comments ā proof of concept, I had a video that got 5k views in a few days and a bunch of lovely comments (the video)
- Era 1 of making music and youtube videos
- Was steadily growing in the 3 months I made videos, then had an 8 month hiatus
- Iāve been writing loads on this website - more words than The Great Gatsby (not a long book, but still!) since I set it up in ~July
- Iām 29. Itās Sep 2025. I had a Kensho experience in Feb 2024 and shit has been wildly different ever since (no social anxiety, total ease being on camera, lessened sense of self, etc).
- I have key themes, mainly around the journey from traumatised family to grokking some tpot wisdom, kensho, then gradually expanding my agency and leaning into what I really want to do
- I can no longer make money in my old ways (e.g., startup internal operations). I have Ā£15k in the bank. Iāve just spent 4 months applying for Effective Altruist jobs only to realise that actually I really donāt want to do that. Iām really dumb in lots of ways
Iām good at this stuff!
Iām good at writing!
- š after he read my vignettes and the substack posts I wrote whilst at Ship It Week
- Iāve gotten really good feedback on my vignettes and substack posts and youtube videos and even some of my shitty songs.
- Best vignettes are 01. To be a boomer and 06. Cornflakes and 07. Travel day
- Thereās an artistic spark in me that Iāve been too scared to cultivate; no support system, traumatised parents, english culture, low agency until last few years, etc
Iām good on camera!
- š twitter thread here
šØThereās clearly a huge amount of energy here!
- Iāve made 50+ youtube videos in a very flow-state-y alive way
- Iāve really really enjoyed writing my vignettes, loved reading them back
- I really quite like my youtube videos
- Iām not like, a tortured artist who is really struggling to down and make stuff
- So, I think thereās lot of good stuff here, and now itās just a case of harnessing this energy in a āsmarterā way
I want to get serious about this, full time, Death Ground
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It is time for me to accept that I can't make money via my old ways ā I just tried doing internal operations contracting for a startup and mannnnn was it grindy
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Iāve pretended that I donāt know what my āthingā is, but really, I want to create things, I want to be an artist, I want to share my experience
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Iād now rather be a starving artist than have savings but not be in flow (?). Iāve been afraid to run out of money
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I have ~6 months of runway and want to work on this stuff full time
2. What are my specific questions?
- Note ā maybe I should do The Course
- The thing is ā I donāt hate writing, I really enjoy it!!! Itās very alive for me right now!!!
- It is almost certainly a good idea to do The Course
Q1. The meta question is just āwhat am I doing āwrongāā, or, āwhat does it look like to do it rightā
- How do I know Iām doing something wrong?
- My substack has steadily grown despite me being very inconsistent with it. It could be that itās good enough already and I just need to be consistent. But I donāt think this is the case, for reasons Iāll discuss below
- I have some hunches here, like writing too much for me and not enough for others
- Iāll go into this in more detail below
Q2. How to go from āfriends like itā to āmore people like itā
- (This might be essentially the same as the meta question, just reworded)
- Currently on Substack, I'll write something in one go, and itās good in a scrappy way, and it describes my current lived experience
- But like, this isnāt what Sasha does
- What does he do?
- Notes Against Note-Taking Systems
- Concisely articulates a strong opinion that goes against the grain and provides a new framing against second-brain systems
- 10x happiness increases are possible, and this is an underrated fact
- As with his deep okayness post ā shows people how much better things can be
- Talking Enneagram 7 blues
- Vivid writeup of being a type of guy. I shared this was an enneagram 7 friend and she was incredibly grateful to me for sharing it, so yeah, very potent
- What maximum productivity looks like for me
- Similar to ānotes against note-taking systemsā in that it describes a different way of being that is āhealthierā than the zeitgeist
- Notes Against Note-Taking Systems
Solution 1 - only publish things that are ~essential
- I publish ~everything I write, because Iām genuinely thrilled to have made something
- I was a STEM guy for years despite secretly never giving a shit about science, I was socially anxious as fuck for years etc, and now Iām just like, really thrilled to be here, and thrilled to share things
- Scrolling through Sashaās posts, itās like āholy shit, that one rules, and that one, and that one, and I really want to getting round to reading that oneā, etc, etc
- So thereās a feeling of essential-ness - only publishing the stuff that is really good and essential
- This is probably also the case for tweets too - having a more strict quality filter
Solution 2 - provide value to non-friends
- I think I kinda solved this problem for Youtube, but not for Substack
- On Youtube, I inspired other wannabe creatives - āhey, here I am attempting to make music, Iām shit at it but Iām having fun!ā - got lots of comments about being inspiring
- See What could the Alexnaissance look like? for one screenshot example
- On Youtube, I inspired other wannabe creatives - āhey, here I am attempting to make music, Iām shit at it but Iām having fun!ā - got lots of comments about being inspiring
- How to provide value to non-friends
- I think the answer might be⦠āprovide value, whether that be inspiration, or new ideas, etcā
- Sasha posts about ways of being (peak productivity, how to write), possibility space-expanding stuff (10x happiness increases are possible)
- I think the answer might be⦠āprovide value, whether that be inspiration, or new ideas, etcā
- Vs, providing value mostly just to me
- E.g., me writing about how Iām angry (newest post) ā friends are like āhell yeah!ā, but anyone who doesnāt know me wonāt read it
- Itās not essential
- Itās like the Mom Test
- āāThe momā in The Mom Test represents a figure who, out of love and a desire to be supportive, will likely give you encouraging but ultimately unhelpful and biased feedback on your business idea.ā
- I think my friends arenāt lying when they say my writing is good, but I think they have a skewed idea of how much non-friends would like it.
- E.g. my friend Simmo was like āif you write a substack a day for a year, thereās no chance that you wouldnāt be successfulā which I did not believe at all. I guess in a year Iād have time to find the correct approachā¦
Solution 3 - write about a specific topic, and work on it for a few days+
- What I currently do:
- As I write it in one go, publishing a few hours after starting, the title comes to me at the end, is retro-fitted on, and doesnāt fully describe the writing - the writing isnāt this cohesive thing, usually, itās more the various things that have been alive for me
- So, could one solution be to work for multiple days on a thing that already has the title in place
- Example post titles of mine:
- āBecoming angryā
- I arrived at this title, and at becoming angry, like 33% of the way through, it starts as more of a Ship It Week retrospective
- The OG title was āWednesday at Ship It Weekā, which ofc is not very engaging, lol
- āI know what āmy thingā isā
- Another retro-fitted title, at first this was just called āShip It Weekā
- Thereās an impulse in me to share everything that is going on, or at least to set the scene, and I suspect that it might be the āfinding yourself way more interesting than most other people willā thing that DFW talks about (Expressive Mode vs Communicative Mode)
- āOn being āin-groupā: tpot vs EAā
- This one is scrappy (as they all are, but this one feels more so) - can imagine I could have sweated over this quite a bit more and made it more coherent
- āI got suspended from Twitter and it hurts which is goodā
- Good in a first-draft, āinteresting to friendsā way
- āBecoming angryā
Solution 4 - how to discover a good title & topic?
- This can happen my typical way, free-writing a first draft, and seeing what emerges
- From Sashaās āNotes Against Note-Taking Systemsā
āMost heart-stopping writing comes from synthesizing the previously unarticulated in the moment. Rather than reaching for your database, try channeling whatās in the air at this very second. If itās some stunted, fragmentary version of an idea you were exposed to previously, that is good. These read/write errors are what we call originality.ā
- My āproblemā1 has been that Iāve been so pleased with myself for writing a good first draft that I publish that first draft after a bit of polishing
Solution 5 - how to work on things for multiple days?
- It feels very good and alive to write and publish something in one session, with some polish
- But, I do feel that I've convinced myself here that that approach wonāt work for getting non-friends to care
- So, I think itās just a case of making a Google Doc for a post, and refining it over multiple days, and even sending it to friends for thorough feedback
- Only publishing that which is essential
Blockers
Impulse to share everything
- An impulse to share everything
- Thereās an impulse in me to share everything that is going on, or at least to set the scene, and I suspect that it might be the āfinding yourself way more interesting than most other people willā thing that DFW talks about (Expressive Mode vs Communicative Mode)
- In a way I am very impressed by myself, a real āpinch yourselfā quality to how much better things are now, how much Iāve grown, etc. Combine this with the enneagram 3 desire for approval, the enneagram 3 tendency towards vanity, and the āI didnāt make anything for years and years, this is new to me, I want to share it allā, and you have someone who shares every first draft because theyāre so thrilled with themselves for breaking the working class generational trauma mould and making something
Sashaās reply
- He read this page and my most recent substack and said that thereās a simple issue he spots in my work ā the amount of throat-clearing I do
- This resonates hard!
- š Sent this voice note to a friend re: throat-clearing
What does ChatGPT say?
- Trying out GPT5 for the first time - gave it this post + some writing samples
Appendix
I should also get better at tweeting
- Just saw this
Footnotes
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I donāt think this has been an actual problem, more part of my creative journey. Good for me! ā©