• I emailed Sasha on Saturday (it’s Wednesday now)
  • Basically saying ā€œI think I’m a good writer, but I think I could get much smarter about it, what doā€
  • He replied today saying that he doesn’t really do writing coaching any more but that if I have any specific questions

1. What do I want from Sasha?

What I’m really looking for is like… high-level holistic creative advice

  • (And I might be able to solve this myself, I think even just writing this up has helped a lot!)
  • I want to make youtube videos + substack posts + songs
  • I want to make a living from this - even if only scraping by
  • I had a good slowly growing youtube presence during the 3 months I made videos (0-440 subscribers)
  • I’m kind of stuck in lowbie hell on twitter (and substack) and I’m not sure what to do differently

I might be able to solve it myself

  • I think I’ll be able to look at what Sasha does, then look at what I do, and connect the dots, lol
  • Like, there will be low-hanging fruit here.
  • Could be that he reads this, is like ā€œyep, try doing that stuff for 3 monthsā€, and then I check in again in a month…

Dream → he checks out some of my stuff and gives bespoke advice

  • ā€œSasha checks out Alex’s web presence and gives opinionated adviceā€
  • But even just to skim some stuff would be super useful too
  • ā€œYeah the main problems with your substack presence are x y and zā€
  • ā€œYeah this substack post was solid but if you did x y and z then it'd be way betterā€
  • ā€œYeah the main problems with your twitter presence are x y and zā€
  • ā€œYeah the main problems with your youtube presenceā€¦ā€œ? Have a sense that this is less important, I already have a good idea of this, and the hardest part (ā€œbe comfortable and likeable on cameraā€) is already solved

Setting the stage - where I’m at

  • Sasha has 25,000 substack followers, I have 64
  • Sasha has 38,000 twitter followers, I have 236
    • (I used to have ~750 until my old account got suspended because they thought I was a bot)
  • I have 414 youtube subscribers
  • I’ve been writing loads on this website - more words than The Great Gatsby (not a long book, but still!) since I set it up in ~July
  • I’m 29. It’s Sep 2025. I had a Kensho experience in Feb 2024 and shit has been wildly different ever since (no social anxiety, total ease being on camera, lessened sense of self, etc).
  • I have key themes, mainly around the journey from traumatised family to grokking some tpot wisdom, kensho, then gradually expanding my agency and leaning into what I really want to do
  • I can no longer make money in my old ways (e.g., startup internal operations). I have Ā£15k in the bank. I’ve just spent 4 months applying for Effective Altruist jobs only to realise that actually I really don’t want to do that. I’m really dumb in lots of ways

I’m good at this stuff!

I’m good at writing!

I’m good on camera!

    • šŸ‘† twitter thread here

🚨There’s clearly a huge amount of energy here!

  • I’ve made 50+ youtube videos in a very flow-state-y alive way
  • I’ve really really enjoyed writing my vignettes, loved reading them back
  • I really quite like my youtube videos
  • I’m not like, a tortured artist who is really struggling to down and make stuff
  • So, I think there’s lot of good stuff here, and now it’s just a case of harnessing this energy in a ā€œsmarterā€ way

I want to get serious about this, full time, Death Ground

  • It is time for me to accept that I can't make money via my old ways → I just tried doing internal operations contracting for a startup and mannnnn was it grindy

  • I’ve pretended that I don’t know what my ā€œthingā€ is, but really, I want to create things, I want to be an artist, I want to share my experience

  • I’d now rather be a starving artist than have savings but not be in flow (?). I’ve been afraid to run out of money

  • I have ~6 months of runway and want to work on this stuff full time


2. What are my specific questions?

  • Note → maybe I should do The Course
    • The thing is → I don’t hate writing, I really enjoy it!!! It’s very alive for me right now!!!
  • It is almost certainly a good idea to do The Course

Q1. The meta question is just ā€œwhat am I doing ā€˜wrongā€™ā€, or, ā€œwhat does it look like to do it rightā€

  • How do I know I’m doing something wrong?
    • My substack has steadily grown despite me being very inconsistent with it. It could be that it’s good enough already and I just need to be consistent. But I don’t think this is the case, for reasons I’ll discuss below
  • I have some hunches here, like writing too much for me and not enough for others
  • I’ll go into this in more detail below

Q2. How to go from ā€œfriends like itā€ to ā€œmore people like itā€

  • (This might be essentially the same as the meta question, just reworded)
  • Currently on Substack, I'll write something in one go, and it’s good in a scrappy way, and it describes my current lived experience
  • But like, this isn’t what Sasha does
  • What does he do?

Solution 1 - only publish things that are ~essential

  • I publish ~everything I write, because I’m genuinely thrilled to have made something
    • I was a STEM guy for years despite secretly never giving a shit about science, I was socially anxious as fuck for years etc, and now I’m just like, really thrilled to be here, and thrilled to share things
  • Scrolling through Sasha’s posts, it’s like ā€œholy shit, that one rules, and that one, and that one, and I really want to getting round to reading that oneā€, etc, etc
  • So there’s a feeling of essential-ness - only publishing the stuff that is really good and essential
  • This is probably also the case for tweets too - having a more strict quality filter

Solution 2 - provide value to non-friends

  • I think I kinda solved this problem for Youtube, but not for Substack
    • On Youtube, I inspired other wannabe creatives - ā€œhey, here I am attempting to make music, I’m shit at it but I’m having fun!ā€ - got lots of comments about being inspiring
  • How to provide value to non-friends
    • I think the answer might be… ā€provide value, whether that be inspiration, or new ideas, etcā€
      • Sasha posts about ways of being (peak productivity, how to write), possibility space-expanding stuff (10x happiness increases are possible)
  • Vs, providing value mostly just to me
    • E.g., me writing about how I’m angry (newest post) → friends are like ā€œhell yeah!ā€, but anyone who doesn’t know me won’t read it
    • It’s not essential
    • It’s like the Mom Test
      • ā€œā€˜The mom’ in The Mom Test represents a figure who, out of love and a desire to be supportive, will likely give you encouraging but ultimately unhelpful and biased feedback on your business idea.ā€
      • I think my friends aren’t lying when they say my writing is good, but I think they have a skewed idea of how much non-friends would like it.
      • E.g. my friend Simmo was like ā€œif you write a substack a day for a year, there’s no chance that you wouldn’t be successfulā€ which I did not believe at all. I guess in a year I’d have time to find the correct approach…

Solution 3 - write about a specific topic, and work on it for a few days+

  • What I currently do:
    • As I write it in one go, publishing a few hours after starting, the title comes to me at the end, is retro-fitted on, and doesn’t fully describe the writing - the writing isn’t this cohesive thing, usually, it’s more the various things that have been alive for me
  • So, could one solution be to work for multiple days on a thing that already has the title in place
  • Example post titles of mine:
    • ā€œBecoming angryā€
      • I arrived at this title, and at becoming angry, like 33% of the way through, it starts as more of a Ship It Week retrospective
      • The OG title was ā€œWednesday at Ship It Weekā€, which ofc is not very engaging, lol
    • ā€œI know what ā€˜my thing’ isā€
      • Another retro-fitted title, at first this was just called ā€œShip It Weekā€
      • There’s an impulse in me to share everything that is going on, or at least to set the scene, and I suspect that it might be the ā€œfinding yourself way more interesting than most other people willā€ thing that DFW talks about (Expressive Mode vs Communicative Mode)
    • ā€œOn being ā€œin-groupā€: tpot vs EAā€
      • This one is scrappy (as they all are, but this one feels more so) - can imagine I could have sweated over this quite a bit more and made it more coherent
    • ā€œI got suspended from Twitter and it hurts which is goodā€
      • Good in a first-draft, ā€œinteresting to friendsā€ way

Solution 4 - how to discover a good title & topic?

  • This can happen my typical way, free-writing a first draft, and seeing what emerges
  • From Sasha’s ā€œNotes Against Note-Taking Systemsā€

ā€œMost heart-stopping writing comes from synthesizing the previously unarticulated in the moment. Rather than reaching for your database, try channeling what’s in the air at this very second. If it’s some stunted, fragmentary version of an idea you were exposed to previously, that is good. These read/write errors are what we call originality.ā€

  • My ā€œproblemā€1 has been that I’ve been so pleased with myself for writing a good first draft that I publish that first draft after a bit of polishing

Solution 5 - how to work on things for multiple days?

  • It feels very good and alive to write and publish something in one session, with some polish
  • But, I do feel that I've convinced myself here that that approach won’t work for getting non-friends to care
  • So, I think it’s just a case of making a Google Doc for a post, and refining it over multiple days, and even sending it to friends for thorough feedback
  • Only publishing that which is essential

Blockers

Impulse to share everything

  • An impulse to share everything
    • There’s an impulse in me to share everything that is going on, or at least to set the scene, and I suspect that it might be the ā€œfinding yourself way more interesting than most other people willā€ thing that DFW talks about (Expressive Mode vs Communicative Mode)
    • In a way I am very impressed by myself, a real ā€œpinch yourselfā€ quality to how much better things are now, how much I’ve grown, etc. Combine this with the enneagram 3 desire for approval, the enneagram 3 tendency towards vanity, and the ā€œI didn’t make anything for years and years, this is new to me, I want to share it allā€, and you have someone who shares every first draft because they’re so thrilled with themselves for breaking the working class generational trauma mould and making something

Sasha’s reply

  • He read this page and my most recent substack and said that there’s a simple issue he spots in my work → the amount of throat-clearing I do
  • This resonates hard!
  • šŸ‘‡ Sent this voice note to a friend re: throat-clearing

What does ChatGPT say?

Appendix

I should also get better at tweeting

Footnotes

  1. I don’t think this has been an actual problem, more part of my creative journey. Good for me! ↩